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SEPTEMBER 2025 · FESTIVALS & PUBLIC PROGRAMMES

The Cultural Exchange II: Black Creativity and Enterprise

DATE / YEAR SEP 2025
STAGING VENUE SADACCA, Sheffield, United Kingdom
LOCATION Sheffield, United Kingdom
CREDITED ROLE Producer and Creative Director
The Cultural Exchange II: Black Creativity and Enterprise
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Part 1 • About The Production

THE ARTISTIC IDEA

A larger second edition of The Cultural Exchange: a live programme of music, dance and fashion within a wider showcase of Black creativity that included more than 20 independent Black-owned enterprises.

FARIDA’S CONTRIBUTION

Farida sequenced the performances so that each one moved from African and diaspora heritage towards contemporary expression, and managed the transitions with SADACCA’s crew and technical partner Wallace Entertainment.

PHOTOS

The Cultural Exchange, SADACCA, Sheffield, 2025. Fashion presentation.
The Cultural Exchange, SADACCA, Sheffield, 2025. Fashion presentation.
The Cultural Exchange, SADACCA, Sheffield, 2025. The enterprise showcase.
The Cultural Exchange, SADACCA, Sheffield, 2025. The enterprise showcase.

ARTISTS AND COLLABORATORS

  • SADACCA, venue partner
  • Wallace Entertainment, technical production partner
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Part 2 • Creative Direction & Production Delivery

Led by Creative Director Farida Atanda, Red Cap Entertainment delivered comprehensive artistic vision, live show-calling, technical systems integration, and strict protocol governance from concept through on-site execution.

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Part 5 • Collaborators & Production Credits

  • Platform & Production: Red Cap Entertainment
  • Creative Direction: Farida Atanda
  • Practice Area: FESTIVALS & PUBLIC PROGRAMMES
  • Geographic Scope: Sheffield, United Kingdom
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