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MAY 2025 · FESTIVALS & PUBLIC PROGRAMMES

The Cultural Exchange: Arts, Performance and Enterprise

DATE / YEAR MAY 2025
STAGING VENUE SADACCA, Sheffield, United Kingdom
LOCATION Sheffield, United Kingdom
CREDITED ROLE Producer and Creative Director
The Cultural Exchange: Arts, Performance and Enterprise
01

Part 1 • About The Production

THE ARTISTIC IDEA

The first edition of The Cultural Exchange combined music, dance, fashion and visual displays within a wider enterprise showcase.

FARIDA’S CONTRIBUTION

Farida gave the live performances their own dedicated slots, rather than letting them play under the rest of the event, and planned the staging and amplified sound with the SADACCA team.

PHOTOS

The Cultural Exchange, SADACCA, Sheffield, 2025. Fashion presentation.
The Cultural Exchange, SADACCA, Sheffield, 2025. Fashion presentation.
The Cultural Exchange, SADACCA, Sheffield, 2025. The enterprise showcase.
The Cultural Exchange, SADACCA, Sheffield, 2025. The enterprise showcase.

ARTISTS AND COLLABORATORS

  • SADACCA, venue partner
02

Part 2 • Creative Direction & Production Delivery

Led by Creative Director Farida Atanda, Red Cap Entertainment delivered comprehensive artistic vision, live show-calling, technical systems integration, and strict protocol governance from concept through on-site execution.

05

Part 5 • Collaborators & Production Credits

  • Platform & Production: Red Cap Entertainment
  • Creative Direction: Farida Atanda
  • Practice Area: FESTIVALS & PUBLIC PROGRAMMES
  • Geographic Scope: Sheffield, United Kingdom
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