The Traders Fair & Cultural Showcase in Sheffield, UK brought together African diaspora artisans, textile creators, food culturalists, and live performers for an immersive public heritage festival.
Creative Director Farida Atanda produced and curated the pavilion architecture, artisan stalls, and live cultural entertainment connecting African diaspora artisans with UK audiences.
Distributed background audio arrays, mobile wireless announcer microphones, and acoustic stage for live acoustic sessions.
Even natural-tone pavilion illumination, dedicated display spotlighting for craft artisans, and perimeter festive wash.
Modular artisan pavilion booths, live cultural performance stage, and visitor reception hospitality suites.
Lead Event Producer Farida Atanda, Pavilion Manager, 12 On-Site Event Marshals & Technical Crew.
Selected live production, rigging, and stagecraft highlights from the Red Cap Entertainment portfolio.
Atoy Venues, Sheffield, UK
Explore Dossier →
Old Parade Ground
Explore Dossier →
Wole Soyinka Centre for Culture and Creative Arts (National Theatre)
Explore Dossier →
Inquire about concept development, creative direction, exhibition curation, or festival production.
